Eitan Cole

Editor-in-Chief

Eitan founded TableTransfers after fifteen years running independent restaurants in New York and Tel Aviv. He sold his last group — three concepts and a commissary — through a process that convinced him the hospitality industry deserved its own media-and-marketplace platform.

He writes Mise, the monthly framework column, and edits everything that goes out the door. His standing rule for the newsroom: every piece must be useful to an operator running service tonight.

Before TableTransfers he was an operating partner at a mid-market hospitality fund and a regular columnist on restaurant economics.

Eitan Cole, Editor-in-Chief

More articles from Eitan Cole

The Voice Agent Maturity Curve

mise

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20 min read

The Voice Agent Maturity Curve

The Four Tables: Why the reservation system is the most contested square foot in hospitality

mise

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26 min read

The Four Tables: Why the reservation system is the most contested square foot in hospitality

The Reservations Endgame: A Three-Phase Framework for Operators Picking Between DoorDash/SevenRooms, OpenTable, and AmEx Resy Through 2026

mise

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22 min read

The Reservations Endgame: A Three-Phase Framework for Operators Picking Between DoorDash/SevenRooms, OpenTable, and AmEx Resy Through 2026

The Four Margins of a Restaurant

mise

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14 min read

The Four Margins of a Restaurant

The Voice Agent Maturity Curve

mise

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12 min read

The Voice Agent Maturity Curve

The Q3 2025 Hospitality-AI Ledger: Reading the Four Margins, Six Months In

mise

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20 min read

The Q3 2025 Hospitality-AI Ledger: Reading the Four Margins, Six Months In

The October AI Stack — Where Restaurant + Hotel Tech Consolidated in 30 Days

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23 min read

The October AI Stack — Where Restaurant + Hotel Tech Consolidated in 30 Days

The Four Margins of Hospitality AI: A September 2025 Scoreboard

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24 min read

The Four Margins of Hospitality AI: A September 2025 Scoreboard

The Four Margins of the AI-Era Restaurant

mise

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25 min read

The Four Margins of the AI-Era Restaurant

The Month Restaurant Tech Grew Up

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20 min read

The Month Restaurant Tech Grew Up

The Operator-Vendor Compact: What June 2025 Actually Said About Hospitality AI

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21 min read

The Operator-Vendor Compact: What June 2025 Actually Said About Hospitality AI

The April Scoreboard: Who Actually Shipped AI in Hospitality This Month — and What April 11's TCPA Deadline Did to the Procurement Calendar

mise

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28 min read

The April Scoreboard: Who Actually Shipped AI in Hospitality This Month — and What April 11's TCPA Deadline Did to the Procurement Calendar

The Voice-Agent Maturity Curve: A Framework for Operators

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22 min read

The Voice-Agent Maturity Curve: A Framework for Operators

The DoorDash Decade: Why May 2025 Is When Food Delivery Became Hospitality Infrastructure

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21 min read

The DoorDash Decade: Why May 2025 Is When Food Delivery Became Hospitality Infrastructure

The Four Margins of AI Spend in Hospitality

mise

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25 min read

The Four Margins of AI Spend in Hospitality

The Inflection: How March 2025 Reset the Rules of Hospitality AI

mise

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23 min read

The Inflection: How March 2025 Reset the Rules of Hospitality AI

The Four Margins, Refined: An AI ROI Framework for Hospitality After the February 2026 Print Cycle

mise

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27 min read

The Four Margins, Refined: An AI ROI Framework for Hospitality After the February 2026 Print Cycle