Sofia Reyes on How We Test a Vendor
TableTransfers' own Vendor Reviews Lead joins to walk through the Vibe Check methodology — how we pick the panel, run the test, and write the verdict. Plus: the three vendor categories she thinks operators are wasting money on.
Show notes
Sofia Reyes leads Vendor Reviews at TableTransfers and runs the Vibe Check column. In this episode she walks through the methodology end-to-end: how the panel is recruited, how each vendor is scored, what the line between a “Reach for it” and a “Hold off” looks like, and why we publish dissenting operator quotes inside the verdicts.
We also talk about her three picks for “vendor categories operators are wasting money on right now”: loss prevention overlay tools, AI-generated marketing copy services, and back-of-house “AI menu redesign” consultancies.
Timestamps
- 02:30 — How a Vibe Check actually gets built
- 09:15 — The four-panel rule
- 14:40 — Why we publish dissenting operator quotes
- 21:00 — The three vendor categories operators are wasting money on
- 28:30 — How to read a vendor’s pricing page critically
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