Naomi Brooks
Hotel F&B Correspondent
Naomi covers the hotel restaurant beat — the slowest-moving, highest-budget corner of hospitality. She's done time at three branded chains as F&B Director and now writes about how the major operators are (and aren't) adopting AI.
Her files for The Operator skew toward bigger-format playbooks: how a 200-cover hotel restaurant uses voice agents during conference season; how an all-day brand rationalized its concept portfolio after AI menu engineering surfaced the math.
When she's not on the road, she's training at a culinary school in Lisbon.
More articles from Naomi Brooks
the operator
·15 min read
Inside Marriott's AI Stack: A Case Study in How the Largest Hotel Chain Is Actually Deploying It
the pass
·5 min read
Toast sets May 7 earnings date; the Q1 setup nobody is writing is Toast Go 3 going international April 28
the operator
·21 min read
How Hilton wired Anthropic into the booking flow: a Q1 RevPAR read
the operator
·15 min read
The McDonald's AI Drive-Thru, From Apprente to Google: A Five-Year Case Study
the pass
·5 min read
Hyatt's AI Wedding Guide Is the Boringest Important Product of Q1
the operator
·17 min read
How Hilton shipped an Anthropic-powered travel planner to 9,100 hotels in 60 days
the operator
·16 min read
Inside Marriott's 1,000-Hotel Tech Cutover (and What's Different from Hilton's Approach)
the pass
·5 min read
Limehome's €75M Says the Smart Money Is Betting on the Operating System, Not the Lobby
the operator
·16 min read
Marriott's 'Agentic Mesh': Inside the Architecture Bet That Will Outlast the AI Hype Cycle
the pass
·4 min read
Marriott Beats on Bonvoy and International — But U.S. RevPAR Quietly Dipped
the pass
·4 min read
Hilton's Outset Collection Goes Bookable as Brand Count Hits 25
the pass
·4 min read
Hyatt's Q3 Loss Was Real — But the Pipeline Reads Like a Growth Story
the pass
·6 min read
Six Hotel CIOs Admit AI Is Still 'Early Days' at Destination AI Forum
the pass
·6 min read
Hilton Launches Outset Collection — Its 25th Brand — With 60+ Already in Development
the operator
·19 min read
What Hotel CIOs Actually Learned at Destination AI Forum — and What Your Tech Stack Should Do This Quarter
the pass
·4 min read
Hilton Just Hit 9,000 Properties. The Press Release Buried It.
the operator
·16 min read
Inside Wendy's FreshAI Year Two — The First Brand to Stick With Drive-Thru Voice
the pass
·6 min read
Hilton Q3: Revenue Beat, RevPAR -1.1%, Pipeline a Record 515,400 Rooms
the pass
·6 min read
Hilton's 41 AI Use Cases: The Most Specific Count Yet from a Major Chain
the operator
·17 min read
Marriott's Members Day Is the Direct-Loyalty Playbook. Here's How to Copy It.
the pass
·5 min read
Rakuten's Free AI Hotel Search: The OTA Stack Just Got an LLM Front Door
the pass
·5 min read
Marriott's Leisure Cushion, Government-Travel Air Pocket
the pass
·5 min read
IHG Crosses 1 Million Rooms — and a Different Kind of Scale Lesson
the operator
·15 min read
IHG Hires Its First SVP of AI — And Why It Picked a McDonald's, Google Cloud Veteran
the pass
·6 min read
The First Time an AI Told a Hotel Guest Where to Stay
the pass
·5 min read
Hilton's 41 AI Experiments Meet a Flat RevPAR Quarter
the pass
·5 min read
Wyndham's Ancillary Line Is the AI Story Nobody's Covering
the pass
·4 min read
Las Vegas Sands Says the Quiet Thing Loud: The Casino Floor Is the Next AI Frontier
the pass
·4 min read
Hilton's 26th Brand Is an Apartment — Not an AI
the pass
·3 min read
Hilton Grand Vacations' Q2 Quietly Proves the Timeshare-AI Thesis
the pass
·5 min read
Agilysys Books Hotel Packages 'With Zero Staff Involvement'
the pass
·5 min read
Sojern × HotelKey: Real-Time Feedback Wired Into 16,000 Hotels
the pass
·5 min read
Mews' Top-10 Reveal: Smart Tips, Passkey, and the ASSA ABLOY Apple Wallet Play
the pass
·5 min read
Oracle's OPERA Cloud Hits 3,500 Properties — and Omni Signs Up
the pass
·5 min read
Duetto's 'Revenue & Profit OS' and the Death of the Standalone RMS
the pass
·5 min read
Hilton's AI Doctrine: Solve Guest Problems Before You Solve the Booking
the pass
·5 min read
Marriott's Automated Complimentary Upgrade Goes Wide in July
the pass
·5 min read
Wyndham at HITEC: Real-Time Transcription on Every Inbound Call
the pass
·5 min read
Hyatt's AI Wedding Guide Is the Boringest Important Product of Q1
the operator
·18 min read
Hilton's AI Planner, the Anthropic Bet, and What Q1 2025 Says About the Difference Between 'Deploying AI' and 'Owning the AI Agent'
the pass
·5 min read
SevenRooms Quietly Rebrands. Watch the Hotel F&B Footprint.
the pass
·4 min read
Hyatt Bets on the Middle: Meet Hyatt Select
the pass
·4 min read
Marriott Posts a Q1 Win as Asia-Pacific Carries the Company
the pass
·5 min read
UK Hospitality's AI Debate Gets a Webinar — and a Sharper Warning
the pass
·6 min read
Accor Drops the ALL App Into ChatGPT — Hospitality's First Direct OAI Integration
the operator
·17 min read
The PMS Becomes the Platform: What Mews' $75M Means for Hotel Ops
the pass
·5 min read
IHG's Hotel-Tech Momentum: Wei Manfredi In Context
the pass
·5 min read
NYU IHIF Unveils Its 2025 Program — and a Quieter AI Thesis Than Expected
the pass
·6 min read
Mews Lands $75M From Tiger Global — and a Vote of Confidence for Hotel PMS
the operator
·19 min read
Inside Marriott's Bonvoy AI overhaul: how 271M loyalty members became a co-branded card royalty machine
the pass
·4 min read
Hilton's Pipeline Hits 520,500 Rooms — and the Brand Stack Keeps Widening
the operator
·17 min read
Hilton's AI Planner went live this morning. Here's the audit.
the pass
·5 min read
Big 5 hotel chains all have AI assistants now. Independents have nothing.
the pass
·5 min read
What Hilton's Planner Is Actually Pulling From — the AEO/GEO Arms Race
the pass
·5 min read
Capuano at JPMorgan: AI Search, Bonvoy, and the Middle East Dip
the pass
·5 min read