Hospitality news and analysis
mise
The Four Margins of a Restaurant
Gross is your chef's number. Operating is your business's number. Brand is the premium your concept commands. Enterprise is the number that decides whether you should own the restaurant at all. Most operators run the wrong one. The frame that anchors every piece of TableTransfers coverage.
David Lee
14 min read
the operator
The McDonald's AI Drive-Thru, From Apprente to Google: A Five-Year Case Study
A four-acquisition arc, a high-profile failure, a quiet pivot, and a 2026 restart. McDonald's voice-ordering programme is the most-documented voice-AI deployment in QSR — and the cleanest mirror anyone running a hospitality AI project has.
Leila Fernandez
15 min read
the operator
Inside Marriott's AI Stack: A Case Study in How the Largest Hotel Chain Is Actually Deploying It
Marriott has 8,500-plus properties, a $1.1 billion 2026 tech budget, and a public AI rollout that spans Winnow food-waste cameras, Preferabli's wine concierge, the SevenRooms restaurant stack, IRIS mobile dining, and a natural-language search agent. We read the earnings transcripts, the press releases, and the trade press, and pulled out what's actually deployed today versus what's still slideware.
Leila Fernandez
15 min read
The Operator
More stories 
the operator
·15 min read
The McDonald's AI Drive-Thru, From Apprente to Google: A Five-Year Case Study
the operator
·15 min read
Inside Marriott's AI Stack: A Case Study in How the Largest Hotel Chain Is Actually Deploying It
the operator
·15 min read
Chipotle's AI Stack, Piece by Piece: A Case Study from the Public Record
The McDonald's AI Drive-Thru, From Apprente to Google: A Five-Year Case Study
the operator
·15 min read
Inside Marriott's AI Stack: A Case Study in How the Largest Hotel Chain Is Actually Deploying It
the operator
·15 min read
Chipotle's AI Stack, Piece by Piece: A Case Study from the Public Record
the operator
·15 min read
